Shelf Engine - UX Content Design

Goal: The purpose of this project is to accurately capture the new launch process that customers go through to get onboarded onto the Shelf Engine platform.

Background:

Shelf Engine is transforming how grocery stores buy highly perishables. Shelf helps customers significantly increase profits and drastically reduce food waste in thousands of retail locations across the country.

The Customer Launch team at Shelf is responsible for onboarding new customers to the Shelf Platform. During the launch process, the Customer Launch team uses collateral such as decks, data specifications sheets, and 1 pagers, to explain to partners what launching with Shelf Engine would entail. When I joined the team as a Product Launch Manager, Shelf was rapidly scaling and we were thinking about how we can improve our processes to continue delivering a delightful launch experience for our customers. One of my projects was to create new 1 pagers.

Solution:

As our launch processes evolve, so should our collateral to ensure that we are communicating and setting clear expectations with our partners. This project aims to capture the critical milestones during the Shelf launch process and visualize that into a 1 pager for Vendors and Retailers that we can share with partners moving forward.